Lifetime Brands' Mikasa's Pure Red and Swirl White dinnerware and Italian Countryside flatware were selected to be part of "MasterChef," featuring celebrity chef Gordon Ramsay, a new culinary competition to find the best home cook in America on the FOX network.

In addition to Mikasa dinnerware and flatware, many other Lifetime Brands products were selected for the new show, including KitchenAid tools and gadgets, Kamenstein magnetic spice racks, Misto gourmet olive oil sprayer, Farberware cutting boards and Cuisinart knife block sets.